B2B Report Essay Example

B2B Report Essay EXECUTIVE SUMMARY The report will firstly analyze the external audit of Processed Food Food Service and Confectionery Bakery industries, which consist of two parts – market analysis and customer analysis. From these two parts, the opportunities and threats of the suppliers in these industries, especially DKSH, will be outlined. In the market analysis, business environment, the market and competitors will be examined respectively. Particularly, the opportunities about the increase in demand or a good signal of industrial development will be explained in social factors, economic factors and industry part; these factors will give general information about Vietnam young population and their Western culture receptivity, which will easily increase the demand in such industry. On the other hand, legal factor will threaten DKSH due to the strict requirement in canned food industry that the firm needs to take caution in order to adapt to new regulation; while the economic factors once again strengthen the opportunity from social factors due to the increase in GDP growth and income. However, the inflation rate should also be considered because it could cause the inconstant demand and be difficult to forecast future demand in the future. The market part also gives some general information about the size based on the value of packaged food industry around US$12. billion in 2011 with the prediction of 4. 2% growth rate in next two years, which promises the development of these two clusters in the near future. Secondly, customer analysis is divided into two main features, which are current customers and potential customers. In current customer analysis, the report will give the information about each cluster’s market share of the top companies holding the highest percentage; Masan in sauce market, Acecook in instant noodles market, and Kinh Do in confectionery bakery market. We will write a custom essay sample on B2B Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on B2B Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on B2B Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Then, more details information about these current customers will be examined in term of sales, their expectation such as building up deeper relationship with their multinational suppliers, and difficulty such as high input cost. After that, potential customer part is analyzed based on proposed potential customer list; this part contains some companies regard to Lien Hoa, Hieu Cau Den in processed food; and Huu Nghi and Hai Ha in bakery and confectionery. Especially, some reasons will be given based on the research and analysis about these companies in order to prove that they re ideally potential customers of DKSH. Thirdly, the internal audit is conducted to give the brief idea about the company; DKSH sales structures are activated in product and geographically based, and the strengths of the company about qualified staffed and good value added service are figured out in resources and marketing mix management part. From industry and customer analysis, the SWOT gives the summary of c ompany strengths and weakness; and opportunities and threats in graph illustration form. Next, the marketing plan is proposed in order to give the best fit with the SWOT. The marketing objective that applied SMART approach will aim to increase the demand, brand awareness as well as the way to approach to potential customers with the specific point of time which is from 1st October 2012 to 1st April 2013. Then, the implementation plans relied on marketing mix, including direct marketing, personal selling and sale promotion will be planned specifically. To give more visual prospect about the marketing plan, the marketing program gives detail schedule as an action plan; and finally the performance evaluation will give some idea about how to evaluate the success of this marketing plan. Contents I. Introduction5 II. External Audit6 A. Market Analysis6 1. Business Environment6 2. The Market8 3. Competitors10 B. Customer Analysis11 1. General Information11 2. Current Customers13 3. Potential Customers17 III. Internal Audit23 A. Company Analysis23 1. Sales23 2. Management of marketing mix23 3. Resources23 IV. SWOT25 A. Strengths25 B. Opportunities25 V. Marketing Objectives26 VI. Implementation Plans26 VII. Marketing Program27 A. Direct Marketing27 1. Telephone Marketing27 2. Email Marketing27 B. Personal Selling29 C. Sales Promotion29 D. Action Plan29 VIII. Performance Evaluation31 IX. Conclusion32 X. Appendix33 A. Potential Customer List33 B. Mapping Itinerary37 1. Southern37 2. Northern40 XI. Reference41 * Introduction DKSH is one of leading companies in market expansion services that has been established in 1865 and exist for 150 years in Asia. Thus, Think Asia, Think DKSH is recognized as companys slogan and that could tell how successful DKSH is in Asia. With a strong financial performance that has increased rapidly from 2002 to 2011 that exceed 8. % in net sales, DKSH becomes a strongest successful market leader recently. Obviously, its objectives are to help firms to grow their business in new and existing market by supplying knowledge, advice, relationship to reach each individuals goal, expand companys revenue opportunities and increase their market shares by making sure that their clients products are always visible on the shelves at all times. DKSHs business units are divided into 4 ma in business lines: Food ; Beverage (F;B), Personal Care, Pharmaceuticals and Specialty Chemicals. In fact, this report is going to analyze on 2 small clusters: Confectionary ; Bakery, and Processed Food which included in F;B industry in order to help DKSH to remain on the existing market and expand their business to the new market. To be more specific, integrated marketing communication tools that are direct marketing (telephone ; email), personal selling and sales promotion (trade promotion) will be applied to support push strategy in order to approach to potential customers. External Audit Market Analysis Business Environment Social Factors According to General Statistics Office (2010), Vietnam population in 2010 is around 88 millions with 51. 9% of this figure is younger than 30. Hence, it could become an opportunity for confectionery and processed food markets in increasing demand for consuming these kinds of product due to the receptivity of young population as well as the influence of Western culture. For this reason, suppliers of ingredients for these products can potentially enhance the number of customers as well as their sales in Vietnam market. Legal Factor According to Civil Law Network (2010), the ministry has implemented a new regulation for food safety, and requires all enterprises in food industry to strictly comply with the law of standard safety food. To be more specific, the Government encourages food manufactures in using high quality ingredients and adding more nutrition in their products. Moreover, they also require the manufactures in focusing on managing the supply of ingredients from upstream. Consequently, it could be the threat for food manufacturing companies to manage and have a specialized knowledge about supplied ingredients and their suppliers are expected to invest more in innovating their products in order to meet the regulation and more persuasive for the manufacturing firms to use their products. Furthermore, the regulation for environmental friendly packaging in food service also stricter (Civil Law Network 2010). Thus, it requires food service suppliers to put more effort in investing new or innovating current kinds of packaging that could adapt to environment issues. Economic factors In 2010, Vietnam’s GDP growth rate was 5. 83% (tradingeconomics. com 2012), hence the monthly average income per capital had increased to 39. 4% compared to 2008 and was estimated to be 1,387 thousand VND. As the result, this increase in income have gradually shifted Vietnamese consumers in premium segments such as sweet, ice cream or cakes and consumers also have higher requirements of diverse tastes, food quality, and nutrition for package food and also bakery (Vietnam package food, 2011). It is the good opportunities for supplying companies to catch up with these trends by developing current and new ingredients in respond with these market trends. However, the significant influence of the inflation rate cannot be denied. Based on tradingeconomics. com data, the Vietnam inflation rate in the third quarter in 2011 was around 22. 42% whish was the highest rate in Asia (bbc. co. uk). Hence, the demand in food market had declined in this period; therefore, manufactures can be threatened in forecasting future demand due to some unpredictable economic factors. Consequently, the suppliers are also affected by that because it could be difficult for them to rank the potentiality of their customers in near future. The Market In the report â€Å"Newzealand Trade;Enterprise† (2011), the author states that the value of packaged food industry in Vietnam was approximatelyUS$13. 3 billion in 2011 with the average growth rate at 4. 2% in the next two year. In addition, based on General Statistics Office website (2011), the value of confectionery sales is predicted to increase to US$ 471. 6 million at the end of 2012 and this figure is going to increase more than 10% each year for the next four years. These numbers indicate that there is a very highly potential demand for confectionery and processed food industry. * Competitors Connell Brothers, DKSH and Brenntag have been ranked as top 10 leading chemical distributors in Asia in 2011. Specifically, they all operate in Vietnam and engage in many types of industries such as food ; beverage, pers onal care, specialty chemicals, and pharmaceutical industry. As shown in the graph, it can be seen that DKSH has much less sales as well as power compared to Connell Brothers in the global market in 2011. At the meantime, the sale of DKSH and Brenntag is slightly different. Therefore, DKSH is required to put more efforts to gain its market share globally in order to build further distance with Brenntag and shorten the distance with Connell Brothers. Customer Analysis General Information First of all, the paper is going to show some figures related to market share of some leading firms in Vietnam (2011) for two industries: processed food and bakery. For processed food market, market share of sauce and instant noodles have been displayed; while in bakery industry, confectionery and biscuit market have been demonstrated. Market Share- Processed Food (Source: Euro Monitor International) Sauce market For the diagram above, it shows that Masan owns comparatively larger market share than any other firms in such market. But since the portion of â€Å"others† still has 25% of the marker share, it is believed that some potential customers in this category can be found. Instant noodles market The major key player in this industry is Acecook, with 51% of market share while the other firms are holding less than 20% respectively. The report selects Masan food as an instance to explore knowledge under current customer analysis. Market Share Bakery (Source: Euro Monitor International) Confectionery market Confectionery market is diverse, with many firms hold similar portion of shares. Among them, Kinh Do takes the 1st place in the market, follow by Huu Nghi and Hai Ha. The 2nd and 3rd key players in the market can be the potential customers for DKSH. Further information related will be given below in â€Å"Potential customer†. Biscuit market There are mainly two key players in the market, Kinh Do and Kraft Food, while each of other firms retain from 4~11% as their market share in the biscuit industry. Due to Kinh Do has an outstanding performance on the market share, the report will take it as a specimen in analyzing current customers. Current Customers There are many customers that DKSH is currently having connection with, including both local and foreign firms. The paper will choose one customer from each cluster, Masan Food and Kinh Do, to analysis the position of it through searching on background information, sales performance, and then raise opportunity and threat. Masan Food (Processed food) Mason Food is belonged to Masan Group, a firm that specialized on Techcombank financial services. After years of operation, Mason Food has become leading brand of processed food market in Vietnam, which has dominance on market share in some product categories. The product range includes fish sauce, soy sauce, instant noodles (74%, 78%, 14% of the market respectively) and other kinds of product. Sales Performance (Source: Business Monitor International ) Opportunity Despite Masan Group is established as a local enterprise, it recently decides to build a relationship of acquisition with Nuiphao Mining Joint Venture Company Ltd, becoming one of the largest private sector resources companies (Masan Group Investor Update n,d). Cooperating with local or foreign investment is an opportunity for firm to receive more capital to invest in its operations. Due to DKSH is a multinational firms already, the business is expected to be enrich by cooperating with local firms in other industries to expand the operation range. Threat As a processed food manufacturer, Masan Food faces a problem that sometimes the price for raw materials is fluctuating(Business Monitor International, 2012). For the earning benefit point of view, Masan Food should pass the costs from consumers, but that can threaten the chance of losing customers. To illustrate, the FMCG industry is a price sensitive environment that contains many brands at similar level. If one brand’s price is higher result from increasing costs to reflect its margin, customers can easily choose another brand because the switching cost is low. Volatile input costs can be a threat to the food manufacturer because the manufacturer needs to choose whether to burden itself or to pass on customers. Same story is applicable in DKSH’s case, if the input price has a significant increase, DKSH has to decide whether to bear the costs or compensate from its customers; both decisions are having certain drawbacks needed to be considered. Sales Breakdown (Source: hsc company update) Kinh Do Corporation (Bakery and Confectionery) Kinh Do is a local brand that established in 1993, which is one of the largest food producers in Vietnam nowadays. The core business of the firm is food related products: confectionery (cakes, candies), beverage (water, juice) and dairy products. Kinh Do also involved in some other industries such as real estate and grocery retailing. The brand creates a good image that allows them to gain certain customer awareness and even awarded as top ten of Vietnam’s best brands (Ha 2011). Sales Performance (Source: Business Monitor International) Opportunity As indicated before in the report, health awareness has raised from customers when they purchasing confectionery product. Consequently, higher level of quality is required from food manufacturer in order to satisfy customers. As showed from annual report, Kinh Do provides best materials in manufacturing their products, aim to satisfy its customers in a better extent. Indeed, sellers should be responsible to meet the requirement when there is a concern about product’s specification such as â€Å"health† mentioned above. Without doubt, they can gain more recognition if they can achieve the condition. DKSH is getting involved in this health concerned manufacturing process due to it is one of sellers of Kinh Do. If DKSH can attain the requirement, which it already does, it is expected that the buyers will be satisfied, and they are willing to create more opportunities to corporate with DKSH in the future. Threat Kinh Do depends largely on the domestic market but that makes the company fragile with the fluctuating customer demand (Business Monitor International, 2012). Actually, change in customers’ preference can affect organizational demand in both positive and negative ways, but here it seems more likely to be threat from the view of the Kinh Do. Because local buyers are the main sources of generating sales, if the number of them is not stable, firm’s overall performance will obviously be affected. Likewise, inquiry that DKSH received from food manufacturers is affected by customer’s demand. If the perception of buyers is low, sellers will gain lesser results from the declining demand, and vice versa. Being instable with the demand can be interpreted as the firm is actually dependent by the market trend. In this case, DKSH has no control over the changing demand; therefore it can be a threat. Sales Breakdown (Source: hsc company update) Potential Customers Apart from keeping relationship with current customers, exploring new customers is also important for a business. To give our more precise information, the report lists four potential customers from the two clusters, with background information, product range and reason why it is recommended as being â€Å"potential†. Detail contacts of other potential customers can be founded in appendix. Lien Hoa (Processed food) Lien Hoa was established since 2008, by Thierrty Pham, an industrialist who has more than 15 years’ experience in the industry. The firm operates following European standard to ensure the quality of the products. As mentioned from the official website, Lien Hoa has signed exclusive contract with other brands such as Uni-President and Siam Brothers to be its business partners. Moreover, the products of Lien Hoa are widely distributed with supermarkets like Giant, Metro and Big C (Lien Hoa, 2011). Reason Although the brand is new compares to some other existing sellers in the market, it is expected to grow due to qualified and experienced methodology used by the firm. Furthermore, the brand has shown its ambition to boost the market by cooperating with well-known brands like Uni-President. Product range Hieu Cau Den Sausage (Processed food) It is a sub branch of Black Bride Food from Taiwan. The brand mainly offer traditional Taiwanese dished rice dumplings, meat floss, and some products commonly seen in Vietnam such as sausage and dumplings. The brand is also an importer for some food and beverage from Taiwan. Even though the brand is not as famous as other brands in the existing market, it is quite popular among the Taiwanese because the products fit their taste better. Reason Situation is slightly different compares to dealing with other brands in this case because the brand is not really concentrating on mass market but more likely on niche market, for Taiwanese currently. Becoming the supplier of it creates an opportunity to enhance brand awareness towards foreign consumers. Moreover, the location is in the same district with DKSH, and therefore it will be easier for DKSH to access. Product range Huu Nghi (Bakery and Confectionery) Huu Nghi is known as a noticeable confectionery brand in Vietnam since 1950’s. is having more than 120,000 retailers throughout Vietnam. Similar to other brands in confectionery industry, the brand holds eligible qualifications as criteria to control fabric of the products. The business expands its relation across the nation to many countries: United States, Japan and Singapore. In addition, Huu Nghi also exploits the business to agricultural products such as pepper and corn (Huu Nghi, 2011). Reason The firm pos sesses proficient knowledge in trading with businesses across the country, thus, it is foreseeable that their experience can abound the business prospects. Also, as DKSH is a multi-national enterprise, Huu Nghi can understand the operation or regulations better result from their sophisticate. Product range Hai Ha (Bakery and Confectionery) Hai Ha Confectionery Joint Stock Company (HaiHaCo) has set up for more than 40 years and turns it status from public to private in 2003, aiming to provide qualified products to serve its customers. With advanced technology, Hai Ha can utilize its equipment plus the specialists to maximize its effort to engage in confectionery industry. Consumers of Hai Ha choose it as â€Å"Vietnam high-quality goods† for continuous 13 years (Hai Ha, 2011). Reason Apart from dominant brands like Kinh Do, Bibica and Kraft, Hai Ha ranked as 4th in market share of both confectionery and biscuit sector in Vietnam. It can be a great opportunity if DKSH can work with them as a seller due to Hai Ha’s high portion of sales caused by variety products. Product range Sales performance (Source: hsc company update) Internal Audit Company Analysis Sales DKSH has structured its sales force by product based, in which different sales team will be organized based on business lines. This method has created the strength for sales team as it can offer professional and skillful staffs with deep knowledge about their products. Face to face communication facilitates the interaction with customers by allowing them to question and negotiate directly, and thus lead to the opportunity to build long-term relationship. Additionally, to ensure the effectiveness of sale team, DKSH also divides its sales force based on geography, in which each sales team will be located and responsible for different areas across Vietnam. Management of marketing mix The annual report of DKSH claimed that DKSH will work with its customers to understand their needs, and then provide customized solutions to them. This is indicated that they are achieving cooperation relationship, which integrated into NPD (new product development) and new resolutions. Moreover, in order to strengthen their relationship, DKSH has provided customers the access to knowledge, advice, relationship, and logistics. At the mean time, DKSH ensures that the customers’ products will successfully grasp the right market. This is shown that there is a chance to build long-term collaborative relationships between them. If this relationship remains well, then there will be potential to create long term alliances – to build specialist knowledge or strategic partnerships. Resources Due to the world wide sourcing network in more than 70 markets and the expertise in each cluster, DKSH is very confident in providing any needed ingredients for its customers. Moreover, for highly applicable purpose, research and analysis service can also help customers in creating and developing new or customized product ideas. Obviously, this is also one of DKSH strengths as it helps customers to be able to sustain in their market and differentiate their product offerings over competitors. DKSH has applied SalesForce. com as its own tool to manage sale teams. It allows each individual sales person to organize the new, potential and current customer’s information and the managers then can look at the working process of their inferiors. Moreover, DKSH can also translate all customer data to up date information in timely manner. Another strength of DKSH is that it can efficiently manage its distribution channel. To allocate the channel tasks, the firm needs to achieve four main factors regarding reduce complexity, increase value, transaction efficiency and service quality. DKSH has industry expertise and offer â€Å"comprehensive Market Expansion Services†; therefore the firm can help its customers to reduce the number of separate exchange that they need to take place in order to collect different ingredients that are needed for their production. The firm does not only provide materials to manufactures but it also provides the concepts and formulations that go with these materials. For this reason, understanding what customers expect is one of the necessary key that takes part in DKSH’s success; therefore value is added in each process. Moreover, DKSH offers the whole supply chain management; hence its customers can be beneficial in getting lower operational costs and also in increasing the value. Non-stop in innovating the new sources or materials to meeting customer’s needs for their own application or market trend is one of the advantage that illustrates for DKSH’s good service quality. Furthermore, the organization also have good after sales services such as monitoring of technical staff at customer site, order processing and warranty timely delivery. SWOT Strengths DKSH recruits experienced staff and professions in the field, the prominent knowledge level can be a base for providing stronger technical support. Instead of only supplying for ingredients, DKSH offers formulation description discussion with customers to understand them better for value-added services. With this tradition, DKSH can set up a long term relationship with its customers. DKSH offers â€Å"comprehensive market expansion service†. This benefits customers by reducing the number of exchanging points to go through. Consequently, operating and transaction costs can be lessen. Opportunities Purchasing power of customers in Vietnam is enhanced caused by an increase in GDP; they have better earning to make purchase and thus greater demand of luxury food items can results. It is expected that lifestyle of young population in Vietnam will differ from Generation X, preferring more ready meal like confectionery products and processed food. Hence, a growth in demand is foreseeable. Marketing Objectives Objectives of the marketing plan will be outlined based on SMART approach. Firstly, the new potential customer list which does not include in DKSH’s current customer list helps DKSH to expand its customer database in its internal network regard to salesforce. com. Secondly, the direct marketing such as telephone and email marketing plan will be proposed from 1st October 2012 to 8th March 2013 in order to approach the potential customer list step by step and enhance the brand awareness in both current and potential customers. It will be able to achieve 40% of number of potential customers who are willing to answer through phone call or email. Thirdly, personal selling plan is applied from 15th October 2012 to 31st October 2012 to achieve the remained number of potential customer from above step; hence the sales of the company is estimated to increase by 30%. This plan will be conducted according to the mapping itinerary which helps the sale team easily to visit customer based on the efficient action plan. Finally, sales promotion program is planned as the boom strategy in order to help DKSH easier to create the demand among potential customers that applied in direct marketing and personal selling plan. Implementation Plans The most appropriate B2B marketing communication strategy that should be used to approach to potential customers as well as make them become DKSH’s â€Å"current† customers is push strategy. Specifically, direct marketing, personal selling, and trade promotions will be used by DKSH to make its potential customers aware of its products and create demands, as well as to maintain and strengthen relationships with the current customers. Marketing Program Direct Marketing Telephone Marketing Potential customers In direct marketing, telephone marketing should be used to directly communicate with these potential customers; DKSH should come up with the calling schedule, which indicates the number of sales people and the number of manufacturers (potential customers) need to be contacted in each region in one day. To illustrate, there are around 60 potential customers founded by the research team; DKSH can assign its sales people to make the call to 10 manufacturers in one day. This means DKSH will reach all 60 manufacturers within 6 days. In order to save customers’ time and the company’s costs, the sales persons should not introduce too much about DKSH’s history and its achievements via telephone. Instead, they should go straight to the core information such as types of products or ingredients that the customer needs, the price, and what DKSH can do for them. Moreover, the good point of this strategy is that it offers two-way communication and thus allows customers to question directly. For this reason, it is very important for DKSH to assign skillful spoken sales people to this project. Current customers In addition, it is also important to schedule the calls to current customers in order to inform them about DKSH’s new products or ingredients, promotions, as well as to remain relationships with them. To illustrate, DKSH now has totally 105 current customers for food ; bakery cluster; assume that it will call to 10 customers in 1 day, so it will finish calling to all 105 customers within 11 days. It is recommended that DKSH should make this calling schedule every six months; at the beginning of each month for the current customers in order to keep frequent contact with them to update their latest situation and their new demands. Email Marketing Potential customers As mentioned above, telephone marketing is used for the purpose of reaching potential customers by going straight to the core issue and providing them the core information. Therefore, other general information such as company’s background, history, achievements, number of skillful staff and techniques, and types of business lines will not be discussed in detail via telephone marketing. For this reason, it will be a good idea to email this information to DKSH’s potential customers so that they can have a clearer sight about DKSH. It is recommended that DKSH should email to the potential customers that it cannot successfully reach in telephone marketing for once a month to remind them and make them aware of DKSH products; it should do this at the beginning of each month. Current customers In telephone marketing, the sales people will inform the current customers about new products or ingredients, and the promotions. Then, in the email marketing, these sales people will email to the customers the related information in detail, such as the price table that indicates the price of each type of new product. Obviously, this tool is faster and incurs lower costs compared to other tools. Moreover, it tends to be more convenient to the customers compared to the telephone marketing. To illustrate, some contacted customers are so busy that they cannot listen too much what DKSH sales people want to tell them. In this case, email will be a better choice. As mentioned above, DKSH should make calling to the current customers every 6 months to frequently update their new demands. Simultaneously, DKSH should also try to come up with new products every 6 months to help its current customers to sustain in the competitive market as well as to retain them. Then, the sales people will email this related information in details to these customers; also do this for every 6 months, and at the beginning of each month. Personal Selling In personal selling, sales representatives of DKSH will be assigned face-to-face to these potential manufacturers in each region; these manufacturers (potential customers) are those that DKSH cannot catch in direct marketing. The number of sales representatives will be decided relying on the number of manufacturers

Classifications of Essay Topics Concerning Weight Loss

Classifications of Essay Topics Concerning Weight LossThe classifications of essays relating to weight loss are more than just memorizing facts and learning how to distribute them. This essay must delve into the research on the subject to ensure it is written in a manner that clearly presents its main ideas. This essay could also be a reflection of the personal life experiences of the writer and it must cover not only the methods employed but also the results of the methods.The classifications of essay topics concerning weight loss involve issues such as the differences between 'eat'control' eating, the importance of dieticians and nutritionists and also the effects of the contents of such pamphlets. An essay on the subject of food and weight control has the responsibility of promoting the benefits of a healthy diet to a person's body. Essays that deal with maintaining the weight loss goals and achieving a new goal could take into account how food could help the body to stay fit. Ess ays that address the difficulties encountered during weight loss might also require the essay writer to list the different ways by which a person could attain a better weight.Classifications of the topic should depend on the type of issue being dealt with. If it is a concern with the diet, then classifications could include: The role of food in weight control, how food affects the body and the factors to consider while choosing foods. Essays that deal with health concerns would include topics such as diet and obesity, maintenance of body weight and how to lose weight and still maintain the health.Classifications of essay topics concerning the topic of exercise could include all of the different levels of workouts that can be performed, the types of exercises, the optimum timing of the exercises and the problems of having too much of these exercises. Essays that deal with the costs of exercise could include the benefits of exercise and also the nature of expenditure that would be inc urred. They could also involve the problem of losing the fats and the list of the necessary equipment to achieve this.Classifications of the topic could also include the nature of the subject. There could be the classifications such as the terms, the classes of weight loss, weight control, and weight loss tips. They could also include specific classifications such as descriptive/analytical and descriptive/descriptive.Classifications are applicable at the start of the essay, at the end of the essay and also as well as other times in between. In the beginning of the essay, classifications of the essay topic could be mentioned as the theme. Classifications can be learned from the student as well as the teacher.It could be useful to decide which specific classifications of essay topics will be used at any given time before starting the assignment. It is therefore imperative that the classifications of the essay topics to be clear at the start of the assignment, such that the essay write r does not overthink the essay and thus find that later on the topics are already covered or replaced. Students who try to take too much time with their assignment and become confused may fail in the process.At the end of the assignment, it is also possible to use a particular classifications of essay topics in order to consolidate the things that have been covered. In this way, the student will be sure to use the things that they have covered in the assignment.

Neighbourhood Nursing Essays

Neighbourhood Nursing Essays Neighbourhood Nursing Essay Neighbourhood Nursing Essay The ethos of a report by Cumberledge, Neighbourhood Nursing A Focus for Care (DOH, 1986), was to introduce nurse prescribing from a limited formulary to improve the care of patients in their own homes, and it identified that district nurses wasted valuable time requesting prescriptions from general practitioners (GPs) when they had seen and assessed the patient themselves with no medical involvement (Baird, 2003). Nurses as prescribers need to be aware of the influences on prescribing and the need for bias to be controlled in the information sources that they use, as patients receiving prescriptions from nurse prescribers will assume the product prescribed is safe and appropriate for them (Parker, 2000). In order to demonstrate the principles of safe, effective, appropriate and cost-efficient prescribing, the author will analyse the critical incident described in Appendix 1, and using the prescribing pyramid (NPC, 1999) to assist decision-making, explore the most appropriate course of action in terms of treatment. Consider the Patient Before prescribing, a thorough assessment of the patients medical and social history should be taken (NPC, 1999). A leg ulcer has been defined as the loss of skin below the knee, which takes more than six weeks to heal (Dale et al, 1983). Mr X had injured his leg six weeks prior to his referral to the DNs, therefore a leg ulcer assessment was conducted that incorporated a Doppler ultrasound, assessment of previous medical history and assessment of the limb and wound to determine the underlying cause of the ulcer and any associated diseases. This assessment will influence decisions about prognosis, referral, investigation and management (RCN, 1998). Lack of appropriate clinical assessment of patients with limb ulceration has often led to long periods of ineffective or inappropriate treatment (Stevens et al, 1997). The Doppler ultrasound revealed an ankle-brachial pressure index (ABPI) of 1.1 and 1.0 in the left. This gave an indication that Mr X had a vascular problem rather than arterial. The wound bed was sloughy, with slight inflammation around the edge, indicating a localised infection, which could delay healing; the wound was also malodorous again indicating infection was present. Chronic venous insufficiency of the lower extremities is a complicated disorder, affecting the productivity and wellbeing of millions of people worldwide (Donaldson, 2000; de Araujo et al, 2003). It is also a major cause of morbidity among patients in hospital and community settings (Nelson, 2001) Venous disease is the most common cause of leg ulcers. Identification of the risks of venous ulceration is important, as is optimal therapy, which requires control of abnormal venous physiology combined with adjunctive treatments to correct secondary skin ulceration, infection and lymphoedema (Donaldson, 2000). Which Strategy? Having established that the reason the ulcer was not showing signs of healing was due to venous insufficiency to the affected limbs and a localised infection to the wounds, the options for treatment needed to be considered. Liaison with his GP was essential to discuss pain management strategies with Mr X to control any pain he was suffering along with any anti-biotic therapy regarding the localized infection. However, the role of bacteria in chronic ulcers is a matter of debate and many authors have contradictory views regarding the use of antibiotic therapy (Tammelin et al, 1998). Within the local trust, guidelines suggest that if the patient is not showing signs of clinical infection such as pyrexia, friable, bleeding granulation tissue or cellulitis, antibiotics are not indicated. Furthermore, routine swabbing is not recommended as this is thought to be neither helpful nor cost-effective (Gilchrist, 2002). All chronic wounds contain bacteria and often represent either secondary colonisation or merely contamination, therefore not actually causing clinical infection (Morison et al, 1999). Consider the Choice of Product Short-stretch compression bandaging has been shown to be equally efficacious when compared to other compression systems in healing venous ulcers independent of associated factors (Scriven et al, 1998; Nelson, 1996; Vowden, 1998). This has directed a trend towards the use of short-stretch bandaging as a cost-effective and proven method of reversing venous hypertension and enhancing the wound repair process in some patients (Charles, 1998). Short-stretch compression bandages are fairly inelastic because the weave allows for minimal stretch and recoil (Charles, 1998). When applied to a leg at 90-100% stretch with a 50% overlap the inelastic nature of the bandage allows it to form a firm tube. When the muscle of the calf contracts, it reflects or rebounds from the wall of the tube, which increases the action of the calf muscle pump, thereby promoting venous return to the heart. It also has an effect on the microcirculation with an overall improvement in the function of the skin (Klyscz et al, 1997; Coleridge-Smith, 1997). The combination of increased calf muscle pump activity and an improved microcirculation as a result of short-stretch compression therapy therefore has the potential to correct venous incompetence and promote healing in venous disease. Non-compliance is a recognised problem in the use of compression therapy (Mayberry et al, 1991; Taylor, 1992). There are a number of reasons why this is the case, including factors such as forgetting instructions, difficulty managing the bandages and discomfort caused by the bandages for example, finding them too hot (Samson and Showalter, 1996). Mr X had experienced leg ulcer in the past and had not felt happy with four layer bandaging as he had complained of them making his legs too hot and also they felt bulky. Negotiate a Contract To ensure concordance it is important that the patient plays a central role in the decision-making process (NPC, 1999). If the patient is not consulted and does not understand the rationale for dressing choice, compliance with the treatment may be affected (Cole, 2004). A nurse prescriber has to balance dressing cost with nursing time, together with patient acceptability and concordance (Edwards, 2000). Mr X had experience of other wound care products used on his leg in the past, and had strong opinions about which ones he was willing to accept the use of. It is important to be aware of influences that may affect the way treatments are prescribed however, such as patient pressure or drug companies promotional advertising (Brew, 1994). Autonomy is grounded in respect for patients ability to choose, decide and take responsibility for their own lives (Randers and Mattiasson, 2004), but had his decisions been inappropriate, unsafe or not based on best evidence, agreeing to prescribe them could be deemed maleficent (Pridmore, 1998). Providing information on the benefits of the treatment proposed, in addition to the drawbacks enabled him to make an informed choice. Ultimately, negotiation ensures that the patient receives the most appropriate evidence-based care, which is safe, and which he agrees on. Review the Patient Twice weekly visits were agreed with Mr X to monitor the effectiveness of the bandaging and ensure that it was not causing a reaction, was helping to debride the slough, reduce the localised infection and absorb the exudate. Mr X was informed of the signs of an adverse reaction to the dressing, such as itching, increased localised pain and irritation at the site of the dressing, and advised to ring the DN if at all concerned. If the dressing used caused a reaction to Mr Xs leg and it was not picked up soon enough and the dressing removed, the effects could be deemed maleficent (Pridmore, 1998). Ongoing evaluation of the prescribed treatment should always be undertaken, as modifications may need to be made if conditions change (Morison et al, 1999). Once the primary objective has been achieved, the assessment process needs to be repeated in order to identify the next treatment objective until the wound has healed (Collier, 2002). After one week the inflammation surrounding the ulcer had gone and there was evidence that the slough was beginning to lift. Mr X had not reported any discomfort or irritation to the ulcer or surrounding tissue, which suggests that the dressing prescribed, was suitable for him. Record Keeping As a registered nurse one has both a professional and legal duty of care, therefore all nurses have a responsibility to keep accurate and up-to-date records that should be an accurate account of treatment, care planning and delivery that provides clear evidence of the decisions made (NMC, 2002a). This form of communication ensures that all members of the healthcare team involved in the care of the patient are fully informed, and ensures changes in the patients condition are detected at an early stage (NMC, 2000b). Details of the prescribed treatment were entered into Mr Xs assessment notes with a clear rationale for the choice of treatment. The trust has a specific form to complete that informs the GP of the treatment prescribed, which was completed and handed to Mr Xs doctor. Reflection Utilising a structured model of reflection by Driscoll (2000) has provided a useful means of reflecting on the incident described and analysing the decisions made. Although Mr X had expressed strong opinions about the choice of treatment he was willing to accept on his ulcer, negotiation had enabled a decision to be made that was safe, appropriate and cost-effective, in addition to being acceptable by him, thus ensuring concordance. Using the prescribing pyramid (NPC, 1999) provided a systematic, structured method of decision-making in relation to the choice of treatment, therefore ensuring that all essential aspects that needed to be considered were included. Conclusion Many district nurses have expertise in the different causes and manifestations of leg ulceration and wound care, thus most GPs tend not to interfere in the treatment, preferring to take advice from the experts in this field. So it makes sense that district nurses should be able to prescribe the most appropriate choice of dressing themselves. A good knowledge of wound healing mechanisms in relation to venous ulcers, in addition to a knowledge of treatment choices that reflect local policy, their suitability, contradictions and adverse reactions based on evidence not influence, ensured that Mr X received a dressing that proved successful in reducing the bacterial load, healing of the ulcer and comfort. The dressing did not cause any reaction or deterioration, therefore was safe and effective.

William Apess and Frederick Douglass Research Paper

William Apess and Frederick Douglass - Research Paper Example William Apess and Frederick Douglass were both men who accepted and adhered to the Christian faith while championing social causes for their people. William Apess is a Christian minister and missionary who works among his people and fights for their recognition of their status as worthy human beings. Apess’ writings â€Å"illuminates the meaning of the colonial and post-colonial relationship between Native Americans and the white dominant culture as well as an understanding of the violence that permeates that relationship† (Moon 45). Equally, Frederick Douglas is an ex-slave who was educated and sought to sensitize the American public on injustices against slaves and African Americans. Both men persist in laboring as advocates of human rights through their writings. Their writings classified as protest writing â€Å"found enthusiastic supporters among the entire literate black population whose resentment and indignation it voiced†¦the motivating force was that onc e they became aware of the situation, the powerful white minority would do something to improve matters† (Gaylard 20). Composed during the Abolitionist Movement and Reconstruction Era, these literary works stress the superficiality and hypocrisy of the Christian Whites in their support of institutionalized, discriminatory oppression - employing their own ideologies and religious doctrines to control the masses. The superficiality of the White man's doctrine is a point of argument in Apess' work. Apess observes that one â€Å"may learn how deep (the White man's) principles are...I should say they were skin deep† (Apess). The foundation of the objections to non-Whites’ enjoyment of their human dignity and privileges is based on the skin pigmentation. Skin color has no inherent value in any substantial and profound argument since what lies on the inside forms the core and matters most. Contrary to the racial Whites, Apess’ major concern is â€Å"†¦not talking about the skin, but about principles† (Apess). In his day, Apess would have been familiar with the Great Chain of Being philosophy which privileges the Whites at the head of the human race and relegates the Other to occupy lower tiers (Lovejoy 27). American Whites manipulated this concept to justify their subhuman treatment of other races. Frederick Douglass also perceived the superficiality of racism re alizing that â€Å"there was a skin aristocracy in America; no not exactly the skin, it was the colour of the skin, that was the mark of distinction or the brand of degradation† (Blassingame 50). Greed and prejudice constitute the vices that spurred discrimination. As a consequence, millions have lived broken lives and died deaths worse than an animal’s. The slavery was founded on skin color without regard for other more sterling and lasting qualities such as character. Douglass marvels at the preoccupation with something so trivial, yet which bears so much weight. The usage of skin color as a means to exalt oneself and debase another reveals the superficiality of the premises of racism. In time, the surface of any object is defaced and gradually stripped away. External appearances deceive however, only the content of character is real and enduring. As a Christian minister himself, Apess makes a stirring appeal to the tenets of Christianity, the so-called White man's r eligion. White men would use their religion to validate conquest, segregation, and the institution of slavery, however, Apess wields the Holy Bible, the book which instructs Christians in defense of human rights, equality, justice and brotherhood. Apess cites in his stirring appeal that â€Å"God is no respecter of persons; †¦By this shall all men know that they are my disciples, if ye have love one to

Writing Argumentative History Essay Topics

Writing Argumentative History Essay TopicsWriting a good argumentative history essay topic is very important. In fact, the quality of your argument makes all the difference in the world. It's what makes you stand out from the crowd and stand above the rest.The first step to making persuasive arguments is making sure that your argument has quality. I know what you're thinking - that's a pretty vague statement! Truth is, the most persuasive arguments are ones that have good quality. They are ones that hold up in the long run and convince the reader of your arguments.Then, in order to get your topic to stick in the reader's mind, you want to make sure that your argument has substance. What is substance? That's a big question, right? Well, here's an example. Let's say that you are writing a book about cowboy boots.You'd like to have your book cover to resemble the original images of cowboy boots so that it would be easy for a reader to recognize what it is they're buying. The book would be about how cowboy boots can protect from a great deal of physical damage that we take on a day to day basis. To make sure that this book can be recognized by the reader, you need to use image and description to get the reader to identify with the book.With that in mind, you might think of utilizing the style of your text in the title of your book, which is why I suggest using bolding and italics, as well as hyphens. Not only is this bold and italic help with describing your subject, but it also communicates your message through the colors that you choose. This will communicate your information clearly to the reader.This isn'tthe only example, but it's a good one for you to remember if you're looking to write a successful argumentative history essay topic. By focusing on these two key components, you can learn what types of argumentative history essays you need to create for your subject.What you need to do is to start with your own unique viewpoint and then continue to develop fro m there. Remember, you're not trying to prove your point to the point of ending up defending your point. If you have good substance, then it will be easier for you to support your points with strong arguments and have them stand out in the reader's mind.

Research skills Essay Example | Topics and Well Written Essays - 1750 words

Research skills - Essay Example Conclusions of this scientific report established that there was indeed a connection between physical activities and increases in both the QoL and oxygen uptake of CHF patients. In the title and abstract, everything was already highlighted and students who intend to use it as a secondary source would already know the main point of the authors, which was to assess whether QoL and oxygen uptake among patients with CHF were in fact affected positively when they engaged in physical activities. The title was in itself the aim stipulated by the abstract, but it was not clear as to who the target audience of the authors were. So judging from the abstract alone and disregarding the nature of the journal wherein the article was published, it could have been addressed to the general public who might seek the research for their respective reasons. On one hand, audience groups with no medical or pharmacological know-how would have difficulty understanding the abstract. The title was also deceiving. Even if there was truth that the subjects were patients with CHF, the heading, as it was couched in general terms, gave the impression that â€Å"patients with chronic hear t failure† included both male and female subjects. As it happened, the research focused only on 42 men with CHF New York Heart Association classification II and III. Given this fact, the authors could have stated honestly in the title that the research pertained to â€Å"male patients† with CHF. This is to avoid provoking rash presumptions. However, such consistency between title and abstract, despite the redundancy, showed the researchers’ conviction on the efficacy of their study (Klocek, et al., 2005, pp.323-324). In the introductory portion of the report, the authors worked on terms that appeared in both the title and the abstract and provided certain facts about them. There were brief explanations on CHF, health-related quality of life (HRQoL), oxygen uptake, and the individual roles

Dirty Facts About How to Sell Yourself in a College Essay Exposed

Dirty Facts About How to Sell Yourself in a College Essay Exposed Who Else Wants to Learn About How to Sell Yourself in a College Essay? Admissions staffers, a lot of them fairly recent graduates themselves, sometimes have a look at social networking websites. Colleges see the gesture and it will help to reinforce a positive impression. Try to remember that each and every college or university would like you to depart from your visit feeling good about the experience. Also, remember that lots of men and women, even teachers, might not be acquainted with what colleges search for in an essay. Writing a graduate Admissions Essay is among the main tasks any student could possibly face. Students, you're not alone. Many students take part in a great deal of extracurricular activitiesso talk about them! Other students are all too pleased to speak about themselves and ramble on. Your goal is to make your private statement sound personal'. Keep in mind your deadlines and don't forget that a few schools may require more than 1 essay or request quick paragraphs as well as the most important personal statement. Basically, you have to provide the admissions committee a thorough glimpse in your life. Don't attempt to guess what admissions officers wish to hear. Swap sophistication for self-awareness There's a designated part of the application section designated to display your repertoire of words. Also, describe a number of personality traits (roughly three), which will permit you to segue into your academic regions of interest and extracurricular pursuits and the reason w hy they are important to you. A college is a location for intellectual improvement. Likewise plenty of students feel as they need to write about a significant life event or their most impressive achievement. It's possible to also end things by briefly summarizing the critical points you made throughout your essay, but you should be cautious not to simply recap precisely what you've already said. Your final proofread needs to be done when you are prepared to transmit or mail the essay. You might realize that hard to spell out in your essay, but that's the trick to stick out in the crowd. When you begin writing, don't be concerned about your essay's length. If you wish to begin your essay having a more overall description of what you will be discussing, it's still true that you should ensure it is specific and unique enough to stand out. Steer clear of rambling and be certain each topic contributes to the general essay. Writing an overall essay can be hard for lots of us. The entire essay writing procedure is made even more difficult once the subject of the essay is personal and about yourself! What Is So Fascinating About How to Sell Yourself in a College Essay? The next thing to do is to go through your suggestions and determine which one is going to result in the strongest essay. Hence the essay procedure is a true learning opportunity. Once you locate a topic you prefer, sit down and write for one hour or so. Instead, concentrate on attempting to incorporate all the details you can imagine about your topic, which will make it simpler to choose what you should include when you edit. You're not writing for yourself here, but i nstead for quite a specific sort of reader. Before you even begin completing the scholarship application or writing the necessary essay, make sure that you get a great sense of exactly how you would like to proceed. After all, losing your reader's attention might be a real bummer if you are in possession of an essential job, fantastic grade or scholarship on line. Use persuasive writing to produce your essay case, but don't forget you're also selling yourself. The New Angle On How to Sell Yourself in a College Essay Just Released The challenging part is picking the one which's an excellent fit. On the flip side, acquiring a pristine essay substantially increases your odds of being selected. You're able to talk about your past, present and future in an extensive way. It will be less difficult to approach it objectively when you haven't seen it in a little while. The very first step ought to be sending a thank-you note to the interviewer within one day. However much you mig ht wish to be done after writing a very first draft you must take some time to edit. Perhaps you feel more comfortable sitting down and writing the entire draft from beginning to finish in 1 go. The trick to writing your very first draft isn't to be worried about whether it's any good just get something on paper and go from that point. Therefore, while it might look awkward to continue and on about yourself, bear in mind that the essay is just one of only a few chances a college has to comprehend what you're like and who you are as an individual. If you don't have an idea what an essay depicting your person should include, you might get inspired by someone else. Obviously, summarizing your 16 17 years in 600 words isn't likely to be simple. Doing this can help save you a bit of time and enable you to concentrate on a few really great essays instead of a lot of mediocre ones. It would be simple for a company to realize how that is beneficial for them. A company recruiter wo uld look for the experiences applicable to the specific position applied. The structure of private statement is easier. Don't forget, you should think about every portion of your application important, and the personal statement isn't an exception. Next, you will determine how to make an intriguing essay that shows off your distinctive perspective and write several drafts so as to hone your structure and language. The most important question of all students who must compose a reflective or private essay is whether it's possible to develop such sort of academic paper without sounding too egotistical. At the moment, let's check out a few examples of true college essay beginnings to explain to you how and why they work. You're painting a photo of yourself with words. Visting a few of the sites which give away or sell research papers may be an informative. Below are a couple recommendations for one to consider. The other information is going to be implied. There is equally as much info to avoid though.